Strata™ is available online and on Get it on Google Play Apple Coming soon to the App Store.

You make good money. So why do you still feel behind?

Build the habits that build wealth.

You earn well. You save. You invest. And it still feels like a treadmill you can't get off. Everyone your age seems to have this figured out.

The problem isn't your income. It’s that nobody taught you how to build wealth.

Strata™ is a daily money habit that turns your income into lasting wealth. 3 minutes a day.

Get Started Free

14 days free. No credit card required.

Created by Dr. Matt Markel
· C-suite executive
· TEDx and Milken speaker
· Amazon #1 bestselling author

9:41

Today · Day 41

3 minutes.
01Reflect
What does your home cost you every month?
02Learn
Why a paid-off house still costs you
03Act
Write down one number you don't know
41days of showing up.
Don’t break the layer.

Used and recommended by

What early members are saying.

HOW IT WORKS

01

Take the assessment.
Your answers build the path you'll follow.

Strata assessment screen
02

Get a plan each week,
built on goals you choose.

Strata weekly habit screen
03

Check in each morning.
A positive start for the day.

Strata daily check-in and streak screen
Get Started Free

14 days free. No credit card required.

A Day in Strata™

3 minutes, coffee in hand.

You open Strata™ and run the habit: one honest question, one thing learned, one step taken. Some days the step is tiny. That’s the point. It’s the showing up that compounds. The streak keeps you honest without nagging, and each week you can see, plainly, that you’re moving.

Here, progress isn’t a balance going up and down. It’s direction, and the rate you’re moving.

Not a budgeting app. Not a tracker. Not another dashboard to ignore.

Dr. Matt Markel
“I built the system I wish I’d had.”

For most of my career, I thought I was doing everything I was supposed to do. I worked hard, saved consistently, invested regularly, and trusted that it would all work out.


Looking back, I wish I’d had a system like Strata™ decades earlier. Not because I wasn’t making progress, but because I spent too many years wondering whether all those financial decisions were adding up to the future I wanted.


And I realized I wasn’t alone. The longer I went in my career, and the higher up I went, the more people I met who had every path in front of them to build real wealth and no financial habits to walk it. I watched it cost them later, because they had missed out on decades of compounding.


Strata™ is the framework I wish I could have handed them. Maybe I was lucky. Maybe I was blessed. But I figured it out, and too many good people never do. That is why we built this. It walks you through the same three steps every day: reflect, learn, act.

Dr. Matt Markel
AMAZON #1 BESTSELLING AUTHOR · TEDx SPEAKER · MILKEN SPEAKER · PRODUCT LEAD · PRESIDENT  · CTO · CEO · STRATA USER
Career includes
Waymo · Raytheon · Epirus · Air Force Research Laboratory

FOUNDING MEMBER OFFER (Limited Time)

Start building better financial habits TODAY. Join at our founding member rate.

Regular annual membership is normally $359.

The Founding member price: $99 per year

Available through November 15, 2026, or to the first 100 founding members, whichever comes first.

Explore Strata free for 14 days. Start with your assessment, discover where you stand, and begin your financial practice.

Start My 14 Day Free Trial

No credit card required. After 14 days, add your card to continue your membership.

FOUNDING MEMBER OFFER (Limited Time)

Join at our founding member rate, and keep it for as long as you’re a member.

Regular annual membership: $359

Founding member price:

$99

/ year

OR

$9.99

/ month

Guaranteed for life

The annual price makes it 27 cents a day. A year of membership is less than a single hour with most financial coaches.

Available to the first 100 founding members only.

Try Strata free for 14 days. In a few minutes, you’ll see exactly where you stand and start building your money habits.

Start My Free 14 Days

No credit card required. After 14 days, add your card to continue your membership. Start your trial while founding spots remain to lock in $99.

Careers drift.
Money drifts.
Years drift.

It isn't your income. You drift because you don't have the right habits. Strata™ builds them.

Stop drifting.
Start building.

Get Started Free

14 days free. No credit card required.

FAQ

Does it connect to my bank?
No, and that’s deliberate. Your transactions are your own, and you shouldn’t have to hand over your bank login to get better with money. Strata teaches the habits, and you apply them in your own accounts. Checking the numbers yourself is part of building the habit.
Is this financial advice?
No. Strata is education. It teaches how wealth gets built and what to look for in your own situation, so you can sit down with an advisor, CPA or attorney and know what to ask. Strata never tells you what to buy, sell or invest in. Those calls belong to you and your advisors.
What happens after 14 days?
You decide. If Strata is working for you, pick a plan: $39 a month or $359 a year ($9.99 a month or $99 a year if on the Founders Plan). App store prices may vary slightly. Cancel anytime. If not, just stop. We never asked for a card, so nothing gets charged when the trial ends.